Corporate social responsibility

Corporate social responsibility – by Dr Aidil Chee 1. Multidimensional - economy, social, environmental and Intergenerational 2. Triple bottom line - economic value, people (social/society) & planet (environment). 3. Traditionally business organizations often treat CSR as a type of social n financial philanthropy. 4. CSR should be relevant to organisation's business passions n contribute towards creating n enhancing economic, social n． environmental value of sustainable development. 5. How it improves profits - invest n develop new markets(eg GE ecomagination concept) 30.8.2013